Gravity. We create web applications from our Belfast, Northern Ireland based office. We are a creative consultancy for the digital age. We hand craft digital experiences for forward thinking brands.

Overview

Gravity has partnered with Backspindle Games as the Digital Partner for USA, UK and Europe for the promotion of the boardgame Guards! Guards! licensed by Terry Pratchett. We provide Backspindle with a full digital service: Website Design, Ecommerce platform, Android & iPhone App design & development, Online Marketing and Social Media Strategy.

Project Brief

Backspindle needed an online solution that could sell the boardgame globally. The design of the website was very important as Terry Pratchett fans are very loyal and the website needed to reflect his books as well as the new boardgame. A mobile app to accompany the game and a strategy for social media and online marketing was required to ensure the reach to as many Terry Pratchett fans as possible.

Our Solution

We designed a website that reflected the the illustrations contained within Terry Pratchett and we ensured it had a fantasy feel by using strong graphical elements. The design of the pages was informative like a brochure website to ensure that we could establish the brand feel of the new boardgame online but the structure allows the end user to navigate easily towards the shop facility and purchase the game.

Using our flagship ecommerce package we created a website that can be easily managed by the client. Incorporating contact forms, methods of up-selling and social tools, our package gives Guards! Guards! maximum exposure. We also plugged all registrations from the site into our Email Marketing system ensuring that the client can communicate with fans of the boardgame and also of any future products.

We have been working with Backspindle Games on Social Media Strategy and Online Marketing. This will ensure that the online brand awareness of the boardgame is reached globally. The strategy will help increase the clients visibility on search engines and also to drive traffic to the website that will potentially convert to sales.

Gravity has also developed a Mobile App that will assist gameplay of the boardgame with strategy and tips. The iPhone and Android App has been designed with the same emphasis as the website to ensure brand consistency.

iPhone App & Android App now available for download: