15 April 2012

Gateways to Growth

Gateways to Growth is a programme for SME’s and ran by cross-border partners. Gravity designed a fresh, modern and engaging website solution to help with recruitment of companies.

Gateways to Growth will assist SME’s at all stages to meet with potential buyers at large scale Meet the Buyer events. The programme will also support these businesses to develop the skills set required to secure business in new markets. Gravity was awarded the contract to design and develop an engaging website that would assist the partner organisations in recruting SME’s onto the programme.

A website wireframe was created to allow for good information architecture and also to ensure users could navigate easily. Strong call to actions were placed throughout the website to encourage users to enquire and ultimately join the programme. A fresh, vibrant colour palette was created along with the use of a modern typeface and strong graphical treatment, that represents a different and new approach for business orientated websites.

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